I passed by this place again today. It's Palladium House (originally Ideal House) built in 1929 and a really nice example of the Art Deco style which was fashionable then.
Ideal House was the UK headquarters for the American Radiator Company, and designed as a little sister to their black and gold skyscraper HQ in Manhattan. (Which is actually a bit bonkers and rather impressive!)
Radiators - especially for Britain - were pretty hi-tech in the 1920s, and I guess the London building would have been equivalent to a flagship Tesla showroom today.
Palladium House now is a chain family restaurant at street level, and offices upstairs. It's also Grade II listed (meaning it's protected and only certain modifications can be made). And it's worth looking up for if you're near Oxford Circus!
Palladium House, 1-4 Argyll Street, London W1F 7TA
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