Donkey surprise! And the UK case of the bogus burger..

Some of you might remember a recent scandal in UK/Europe regarding the actual meat content of some supermarket burgers. Basically, it was found to be not beef, but something more equine :(. Anyway, some laughter last night as Tokyo friends revealed that there is actually a burger chain in Japan with the unfortunate brand of 'Bikkuri Donkey' (bikkuri means 'surprise!' in Japanese). 

Which left us wondering what the real surprise might be at this burger joint.. ^^ 

In fact, the 'donkey' part is apparently supposed to describe the stubborn, hard-working business ambitions of the company.. but it still doesn't explain the 'bikkuri' element.