Frozen beer foam beer

This is a fairly recent trend from Japan, and popular in Singapore. Basically the froth on your pint of beer is replaced by fluffy ice-beer-froth. This seemed like a great idea in the tropics, actually, as potentially your beer could be even more refreshingly cold (and for longer) and thus more enjoyable. 

Kirin seems to be one of the leaders in this trend, and they even sell a special 'beer froth slushy machine' so that you can make your own at home. But in Singapore at least, you can find most Japanese beer brands served 'frozen'. And I was pretty keen to try one!

The verdict: Not as nice as normal, chilled beer! For me, anyway. The froth has no real flavour (like the unfrozen version) so there's no particular joy in eating it, but instead of making your drinking experience colder and more refreshing, the frozen foam kind of makes the lager underneath feel warmer, and creates a barrier to actually drinking it! I also got less flavour from the beer itself (frozen tastebuds?) 

So, anyway, it's fun to try this unusual way of serving beer, and I can understand why establishments would serve it - for novelty value. But I won't be forking out for another pint of it! 

You can watch the Kirin beer slushy maker ad here: