I have never noticed this in Singapore (where the Tsujiri real deal is my go-to) but while staying in Kuala Lumpur recently, where Starbucks' matcha frappe is basically ice + sugar, I ended up trying CBTL's offering. And it was not at all bad! OK, you don't get the real bitter matcha edge in the way you do at the Japanese-born outlets. But it was creamy, and flavourful enough to not be a vanilla milkshake. Worth it if you can't find a more authentic alternative.
FYI Tsujiri has apparently just opened in KL too (well, in Petaling Jaya). I didn't have the chance to visit it, however.
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