Monday 23 June 2014

Crazy Kit-Kat flavours

It's fairly well known (out East anyway!) that in Japan Kit-Kat makes some really unusual, limited edition, flavours. In fact Kit Kat apparently adopted a 'limited edition flavours' strategy in many countries during the last decade, to revive flagging sales. But nowhere are these more pronounced than in Japan. (Nestle if you are reading - we'd love some wild flavours in other countries too!)

Some Japanese Kit Kat varieties I have heard about include Soy Sauce, Wasabi*, Banana, Creme Brulee, Yam, Matcha Green Tea.. and others. You can occasionally find the less wacky of these in Singapore at a high price, but I have been lucky enough to receive gifts of a couple of unusual flavours from Japanese friends. Here are two: 

1. Matcha Green Tea Flavour
Green chocolate, and green tea wafer and creme filling. Both chocolate and filling had a tinge of that bitter Matcha flavour. Quite nice! I also noted that in Japan, your Kit Kat comes in tiny 'two sticks' packets. (Each stick being basically half the size of one UK Kit Kat stick.) With three packets in a box about the same size as a UK Kit Kat. I guess this means you eat chocolate more daintily / in smaller portions? Stops it all melting together in hot summers?






2. Sakura edition
Sakura is 'cherry blossom' in Japan, and the flowerings are a big spring rituals in the country. So perhaps this was a Spring limited edition flavour? The chocolate was again green tea flavour, but with vanilla wafer and a little pink creme, like the blossoms. The chocolate had a flavour, but the filling was mainly just 'sweet'. But then again, what does 'sakura' really taste like?! A very pretty edition, though, I think!



 

*This one really intrigues me! Wasabi is that spicy green paste you mix with soy for sushi dipping - with an eye-watering horseradish edge. Wasabi with chocolate? Hoping to try other flavours in future.. :)

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